APPROACH
A human centered approach to designing with technology for businesses.
R.I.D.E. PROCESS
RESEARCH
Understanding human behavior, defining stakeholder needs, insight into business contexts. Problem framing and scoping.
INNOVATION & DESIGN
Visualizing scenarios that solve challenges.
Creating new futures to open new opportunities.
EXECUTION
Implementing chosen scenarios into executable actions for market launch and tools for knowledge transfer to client.
Design is more than how it looks.
Design is how it works.
Prototyping early, iteratively and rapidly
ensures we are creating futures
and not just dreaming of them.
The earlier we start making it,
the earlier we start making it.
TOOLS TO MAKE IT
User Journeys & Flows
Storyboards
Research Based Persona Development
Empathy Maps
Ethnographic Research
Responsive Wireframing
Service Blueprints
UML
Usability Testing