Ninja Gaiden 2

REGIONAL launch

To launch Ninja Gaiden a series of contents lead to the game's release by one user encouraging and challenging their friend to a player versus player match. Contest debuted in S. Korea, Hong Kong, Taiwan, Singapore, and India. Every contestant that signed up receive exclusive content in the form of a screensaver and "kill counter". The three top performing players received tiered XBOX 360 and Ninja Gaiden 2 game sets.

SKILLS: lead campaign concept development (competition mechanic for regional campaign), lead wireframing, UML, presenting the campaign to each country's brand ambassadors and distributors.
TEAM: Development by AKQA San Francisco