This year, we've seen a few AR companies land on the other side of the Hype Cycle's peak of expectations. BlippAR is the latest. Everyone I met from BlippAR was sharp and responsive. Despite what AdWeek says, BlippAR collaborated with agencies very well. BlippAR, their tools, example applications, and mindset for how AR can apply to our daily lives were more advanced than most companies will be by this time next year. They were advanced in practice, not just theory. And they wanted to advance the practice of AR. Critics say BlippAR may have been too early. But that's better than being way too late. Thanks for giving us a preview of what the next computing platform feels like.