LUXURY DESIGN + STRATEGYFor the past 16 years Parsons students have collaborated with MBA students from Columbia University to develop brand-strengthening design solutions for luxury companies.

This year, teams were chosen to research and design for Hermès, Bulgari, Maclaren, Loro Piana, Haviland. Each company had a unique case, requirements and goals. It is good to see more professionals and people from different backgrounds change their view of design from something of decoration to a force of actual function and meaning. Increasingly I notice more business schools getting involved in design. Like Carnegie Mellon, Harvard, Stanford and Columbia.

[singlepic id=202] SITE Students meet at Parsons, Columbia University, and the offices of the companies’ chief executives for discussion and working sessions. [singlepic id=200] BOARD OF DIRECTORS: Barbra Cirkva, Chair Ketty Maisonrouge, President
ADVISORY BOARD: Assouline: Prosper Assouline, President & Founder Bulgari: Veronica Trenk, Managing Director Cartier: Emmanuel Perrin, President & CEO Chanel: Barbra Cirkva, Division President, Fashion, Watches and Fine Jewelry Christian Dior: Pamela Baxter, President & CEO Graff: Henri Barguirdjian, President & CEO Gucci: Laura Lendrum, President & CEO Hermès: Rober Chavez, President & CEO Lalique, Haviland, Daum: Maz Zouhairi, President & CEO Loro Piana: Fabio Leoncini, Managing Director, Luxury Goods Louis Vuitton: Geoffroy van Raemdonk, Acting President Luxottica: Andrea Dorgio, EVP of Wholesale North America LVHM Perfumes and Cosmetics: Pamela Baxter, President and CEO Maclaren: Farzad Rastegar, President

Special Thanks to Heico Wesselius and Andrew Cornell Robinson of the Design+ Management department of Parsons The New School for Design

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links + sources:
http://www.newschool.edu/parsons/luxury-education-foundation/
http://www.luxuryeducationfoundation.org/ [singlepic id=194] [singlepic id=195]