“In New York, everyone is trying to chill by themselves. Our goal is to bring everyone together.”
— Andy K. of RSVK
The best Integrated Design thesis from Parsons I've seen. Possibly one of the best Parsons thesis projects ever. They didn't just have a design and plan for bringing people together. They brought different people from different passions and design professions together. A creative and collaborative night.
RSVK - Raw Standard Vision Krew - is an artist collective & recording label based in NYC. Their talent hails from across the USA and the world.
Notes taken on a mobile device. Pardon any auto-corrections or incorrection.
"This year’s conference will be driven by the question: What Can Design Intelligence Do? Through the immersive day-long experience we will explore these questions from various perspectives and sectors and through the course of the day have the opportunity to talk about design in the context of new economics, new models, and new work."
Notes taken on a mobile device. Pardon any auto-corrections or incorrection.
Brands are subject to people's opinions. When starting a company and conveying it to smart individuals for feedback or people you presume to be early adopters, feedback often focuses on logos and branding. [That's why user research tests the right things by inquiring about areas where you ask questions to receive answers to more important questions you might not have even thought about. ]
In my professional opinion, this new branding is a clear upgrade from the previous brand and logo. Literally a clear upgrade as it is legible. And it does a great job of supporting a brand architecture of five schools in one university.
How does the brand feel in the university?
More than new branding
Today, the dean of the School of Design Strategies conveyed that not only has the branding been updated, but the majors and curricula are always being iterated upon. Now the branding reflects that. And case in point, main points from the curricula were mapped on this Fifth Avenue mural by students.
