PORTFOLIO 2015

DESIGNING USER EXPERIENCES
ON & BEYOND THE SCREEN

Smart Toothbrush for Kids

Saving smiles :) DESIGNING WITH GAMIFICATION FOR BEHAVIOR CHANGE

Designing an experience that encourages kids to brush their teeth multiple times a day through gamification.
SKILLS: design of userflows, application of game mechanics, UML for 'app' development, liaising with engineer in Mandarin
TEAM: Product design concepts and renderings by the amazing Matthias Reisenberger & Chris Lahner

Court 16

AMERICA'S first indoor tennis club for kids

A space and sports program for hundreds of kids to smile on the court. Collaboration with Lacoste to create the first season's uniform.
SKILLS: User and market research. Rapid prototyping. Launching a start-up from the ground up.
TEAM:  Architecture by Matias Honorato & Paul Coughlin, graphic art by Alex Lins.

BLACKBARRETT

EXPANDING A BRITISH BRAND FROM JAPAN

Relaunching BLACKBARRETT from a Japanese centric brand to a greater regional market by launching a responsive website to fit the diverse screen widths of the SE Asia Region

SKILLS: Wireframing for responsive web design, presenting to brand stakeholders, visualizing interaction options for lookbook.
TEAM: Fashion editorial for web design by Sally Chung

ck Calvin Klein Facebook App

GIVING A FASHION BRAND AND FANS A VOICE

Defining the ck Calvin Klein brand in a new market by giving the brand a stronger presence in Southeast Asia on social media.

SKILLS: Wire framing, defining user flows, site maps, presenting wireframes, stylistic directions and full designs to receive approval by client's global HQ.
TEAM: Fashion editorial for web design by Sally Chung, design strategy for fashion by Jennifer Choi

Ninja Gaiden 2

REGIONAL launch

To launch Ninja Gaiden a series of contents lead to the game's release by one user encouraging and challenging their friend to a player versus player match. Contest debuted in S. Korea, Hong Kong, Taiwan, Singapore, and India. Every contestant that signed up receive exclusive content in the form of a screensaver and "kill counter". The three top performing players received tiered XBOX 360 and Ninja Gaiden 2 game sets.

SKILLS: lead campaign concept development (competition mechanic for regional campaign), lead wireframing, UML, presenting the campaign to each country's brand ambassadors and distributors.
TEAM: Development by AKQA San Francisco

Aero Experience Club

A LOUNGE FEATURING GESTURE RECOGNITION.

Beijing Capital Airport is the second busiest airport in the world. But airports in China are notorious for delays. How to adress a traveler's main needs as they are tired, bored and prone to being anxious.
Developed a proof concept by launching gesture recognition for traveler's entertainment in Beijing's Terminal 1.

SKILLS: stakeholder mapping to define opportunity and craft a business model, designing of user flow for client capture via Gesture Recognition flight simulator and  photo taking app for upload with social media share, usability testing in the field, presenting to Capital Airport Holdings.