iPhone 8 - Findthe8 with Verizon
A geolocation based challenge with AR
3D, AR, SystematicSAM'S ROLE: Lead Experience Designer
Objective
Launch the iPhone 8 by hiding augmented reality “8s” for users to discover. Made exclusive and gamified by creating zoned gateways of physical space across eight cities in the US.
Designing the experience
At a large scale designing flows across physical space and logic to accomidate a unique conditions per locale.
Componentized UI elements
Designing the experience on an atomic interface level.
Interface Options
Key Challenge: A limited input pallet
Because of a Snapchat limitation that does not register horizontal swipes on the phone, user could only progress through the on-boarding by tapping the sides of the screen but not swiping.
Multiple Principle prototypes were made to determine the best interface pattern with users.
User Testing with Prototypes
Testing multiple options
Prototyping Snap Lenses
To test the concept and see how it "feels" by wearing the assets in AR.
Prototyping time: 5 minutes.
Tool: PSD layer to Facebook AR Studio
To internally convey what "the origin of the AR element will be to the right of the camera (further on the X axis)." So teammates could open the experience and rotate the VR camera on mobile, or tap and drag on desktop.
Prototyping time: 30 minutes
Tool: TinkerCad model to A-Frame
Outcome
Users were able to create their own works of art using the Snapchat World Lens and send their submissions to Verizon through Snapchat. Every day for eight days, the best entries in each city won an iPhone 8.
362,000
Over 4 days, thousands of people played across eight cities.
31 minutes
Users spent an average of 31 minutes playing Findthe8 on Snapchat
3x iPhone 8 sales
Active markets outperformed comparable markets threefold
User submitted holograms
Press
AWARD: Grand Prix Snapchat Collaboration 2017
Refinery 29
Fast Company
Marketing Tech Trends
CNET
TEAM:
Visual Design Director: Pete Golibersuch
Creative Director: Corel Theuma
Tech Lead: Micah Topping
The next iPhone was launched with a scavenger hunt for musical Snap Lenses
I placed them in the Magic Leap - as experiencing audio in space should be spatial