NIKE FOOTBALL - SPEED DROPS

Surprise & delight delivery FOR Super Bowl 50

Service, Activation, Systematic

SAM'S ROLE: Experience Designer

Objective

Celebrate Super Bowl 50 by surprising lucky Nike+ members with a pair of Vapor 2 Untouchables shoes. Hand delivered by an NFL player via Lamborghini. 

Select moments from the user journey

Key Challenge: Targeting e-commerce shoppers for delivery

Liaising with R/GA Portland's tech team, zipcode was highlighted as an existing data-point that could be leveraged to filter and identify users who purchased from San Francisco.

Outcome